Overview: Some students have a clearly-defined brand, or ‘Hook’ as a result of many years of commitment to, and success in, identifiable areas of interest such as, students who are recruited athletes, published artists, or those who have been recognized for their creative arts or academic achievements. However, even such accomplished students can benefit from expanding their brands from athlete to scholar-athlete, artist to community activist-artist, or academic to academic achiever and community leader. The concepts of ‘branding’ or the idea of having a clearly-defined ‘hook’ may be difficult to grasp. Perhaps it may be easier to first reflect on the areas where you are more accomplished than others, such as a star athlete; high academic achiever; accomplished visual artist, actor/actress, vocalist, or musician; or recognized leader in student government, the ROTC, or in clubs and organizations. Your achievements (i.e., hook), within the context of your demographic background (e.g., race, gender, cultural, and socioeconomic background) form your ‘brand.’
This activity also guides students through developing an email signature.